Alpha H
Why settle for beta beauty
Founded in Australia over 25 years ago, Australian upstart, Alpha-H has been a global leader in cosmeceutical skincare, a treatment Pioneer – and now Authority - in the use of Glycolic Acids. It has long maintained a cult following for its Award-winning Liquid Gold Glycolic Acid.
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Renowned for its ability to reboot and perfect even the most troublesome complexions, Alpha-H itself needed a reboot. Especially given its desire to launch in the highly competitive Chinese skincare market – and relaunch in the equally competitive US.
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Most clinical skincare brands rely on cold facts and high science. Rather than calling out the ingredients, features, benefits and test scores as is customary in the category, we chose to emphasize and humanize the female leadership and uniqueness of ONE word “Alpha”. We built the entire brand around the leadership of Alphas as the highest level of performance and the power of the letter A.
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Brand Strategy
Brand Architecture
Brand Culture
Brand Visual Identity
Logo Design
Brand Voice
Package Design & Graphics
Web Design
Asset Creation
New Products
We redesigned the logo and added a strong confident mark.
We created a library of “A” designed to constantly and dynamically alter their appearance and adapt to their surroundings to signify the independence and diversity of our audience. The jumble of letters is sophisticated, elegant and whimsical.
We believe when it comes to skincare, you should always bring your A-Game.
Australian. Authentic. Able. Active. Ambitious. Advanced. Accomplished. State-of-the-Art. Aspirational. Affirmative.
Alpha-H’s web design animates the story of the brand
It brings the Activate, Accelerate and Advocate pillars to life. The oversized text is bold and dynamic referencing the confident and transformative attributes of the brand.
We created a new 3-step approach to skincare:
Activate. Accelerate. Advocate.
With pH-balancing cleansers to reboot skin for self-repair.
With acid treatments that build skin’s resilience.
To nourish and protect your skin’s health and vitality.
